As Senior UI Designer at Rogers Media, I led mobile-first redesigns across Loulou Magazine, 680News, CityNews, and Outdoor Life Network. Each brand needed to evolve from static layouts to responsive systems that performed seamlessly across devices. The focus was on clarity, legibility, and speed — delivering content that matched how users actually consumed media on their phones.
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Loulou Magazine
Loulou Magazine
Readers had shifted from print to mobile, yet the experience felt slow and image-heavy, with galleries designed for desktop use.
Solution
Introduced a responsive grid and touch-friendly navigation to support fast daily browsing. Streamlined image loading, optimized breakpoints for handheld use, and designed flexible ad modules.
Introduced a responsive grid and touch-friendly navigation to support fast daily browsing. Streamlined image loading, optimized breakpoints for handheld use, and designed flexible ad modules.
Result
Projected 20 percent growth in mobile traffic and stronger return visits from social media audiences.
Projected 20 percent growth in mobile traffic and stronger return visits from social media audiences.
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680News & CityNews
680News & CityNews
Challenge
Commuters needed instant access to live news, weather, and traffic updates, but most content remained locked to radio.
Commuters needed instant access to live news, weather, and traffic updates, but most content remained locked to radio.
Solution
Created a mobile dashboard with one-tap access to live audio, local weather icons, and regional headlines. Designed with high contrast for outdoor readability and minimal latency for users in motion.
Created a mobile dashboard with one-tap access to live audio, local weather icons, and regional headlines. Designed with high contrast for outdoor readability and minimal latency for users in motion.
Result
A 20 percent increase in mobile engagement (ComScore) and renewed relevance across major metropolitan audiences.
A 20 percent increase in mobile engagement (ComScore) and renewed relevance across major metropolitan audiences.
Outdoor Life Network
Challenge
Programming was broadcast-only, offering no preview or scheduling access on mobile.
Solution
Developed a responsive episode guide with embedded preview clips and pre-roll ad inventory. Optimized for horizontal viewing and low-bandwidth conditions.
Result
Expanded audience reach and opened new mobile advertising opportunities for sponsors.
Reflection
The Rogers Media redesigns demonstrated how legacy content ecosystems can evolve through mobile-first thinking. By focusing on responsive frameworks, modular components, and performance optimization, the work modernized four distinct brands under a single digital design language — making mobile the primary touchpoint for audiences nationwide.